by Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com
No question about it: Vail Resorts has stormed the entire East Coast ski market, just this season adding 17 resorts in one fell swoop with its acquisition of Peak Resorts, including such iconic destinations as Mount Snow in Vermont and Hunter Mountain in New York to a list that already included Stowe and Okemo Mountain in Vermont (and Okemo’s sister resorts, Mount Sunapee in New Hampshire and Crested Butte in Colorado), Now add in Attitash Mountain Resort, Wildcat Mountain and Crotched Mountain in New Hampshire and Liberty Mountain Resort, Roundtop Mountain Resort, Whitetail Resort, Jack Frost and Big Boulder in Pennsylvania plus seven more in the Midwest, all of which are included on this season’s Epic Pass.
Epic Pass already provides access to some of the biggest names in skiing – Vail, Breckenridge, Beaver Creek, Keystone in Colorado, and Northstar, Heavenly and Kirkwood, in Lake Tahoe, Calif., Park City, Utah, Whistler BC– as well as its partnerships with resorts in the Alps and Japan, even Perisher in Australia when it is summer in North America. The Epic Pass offers unlimited, unrestricted access to all of Vail Resorts’ owned and operated mountain resorts plus additional access to partner resorts around the world including Telluride, Sun Valley, Snowbasin, Resorts of the Canadian Rockies, Hakuba Valley Japan, Verbier, Courchevel. (For more information: www.epicpass.com)
What is more, innovations in Epic Pass allow for more flexibility.
The New Epic Day Pass Makes Skiing and Riding More Accessible and Affordable: New for the 2019-20 season, Vail Resorts launched the Epic Day Pass, which provides all skiers and riders with the value and flexibility traditionally available only to season pass holders. The Epic Day Pass is a first-of-its-kind customizable pass for skiers and riders who may not need the unlimited access offered by traditional season passes, with discounts up to 50% off of lift ticket window prices and as low as $109 for one day of skiing at any of our North American resorts. Guests can lower their cost per day by adding more days and selecting the number of days they plan to ski or ride – from one day to seven days – and whether or not to add holiday access.
Other innovations company-wide:
Emma: A Digital Mountain Assistant at Your Fingertips. Last season Vail Resorts introduced Emma, the Epic Mountain Assistant, to help guide guests visiting select Vail Resorts destinations. Using artificial intelligence and natural language processing, Emma has the ability to answer a wide range of guests’ questions in real time through SMS text. She transforms the guest experience by offering on-demand information on everything from grooming, lift line wait times, and parking, to recommendations on rentals, lessons, and dining options. Through machine learning and data analysis, Emma will be even smarter for the 2019-20 season. She’s available at Vail, Beaver Creek, Breckenridge, Keystone, Park City, Whistler Blackcomb, Heavenly, Northstar and Kirkwood. More information can be found at www.EmmaIsEpic.com, or text 77477.
In 2017, Vail Resorts launched Commitment to Zero, the company’s industry-leading sustainability goal. The company pledged to achieve a zero net operating footprint by 2030 across all of its resorts through (1) zero net emissions by 2030 with 50 percent progress toward this goal by 2025, (2) zero waste to landfill by 2030 and increasing waste diversion to 50 percent by the end of 2020, and (3) zero net operating impact to forests and habitat.
More new developments at Vail Resorts:
Snowmaking upgrades at Vail Mountain that will allow for more diverse terrain to be open earlier. This is the largest snowmaking expansion project in Vail Mountain’s history!
Snowmaking upgrades at Beaver Creek, which will ensure more reliable early-season terrain in a key learning area of the upper mountain, with the goal of top-to-bottom skiing on opening day. Additionally, a newly remodeled village will welcome families for one-of-a-kind events and experiences throughout the season.
Transformation of the Peak 8 base area at Breckenridge, which entails new escalators that will connect the street and plaza levels; a new skier services headquarters (pass/ticket sales, ski school, retail/rental, etc.), as well as an ice rink, coffee shop and new town transit stop. And there’s more to come with a four-star hotel under development. Also, Gravity Haus Breckenridge will open this winter, replacing the Village Hotel at the base of Breckenridge’s Peak 9. The appeals to outdoor enthusiasts through ongoing programming and amenities that include Dryland Fitness, a sports recovery center, four lanes of duckpin bowling, and a co-working space.
Snowmaking upgrades at Keystone Resort that will position the resort to be one of the first in the country to open this season! Alongside neighboring Breckenridge, the two Summit County resorts will offers guests one of the longest ski seasons in the country, with skiing and riding operations planned to kick off at Keystone in October and run through Memorial Day at Breck, as weather and conditions permit.
New Teocalli Lift at Crested Butte, a fixed-grip quad lift, replacing a fixed-grip double. The upper terminal will also be slightly realigned closer to the top of the Red Lady Express Lift, improving egress to Uley’s Cabin and the base area.
In addition, Telluride has a partnership arrangement to be on Vail’s Epic Pass, whereby those with a full Epic Pass can get up to seven days, and those with a basic pass can ski four days. Getting to Telluride from New York is easier with a new Saturday flight on American from LaGuardia (Dec. 21-April 4) in addition to daily nonstops from Newark on United (Dec 19-Jan 5, Feb 15-Apr 2).
The new Over and Out Lift, a fixed grip quad lift will transport guests from the bottom of the Tombstone Express Lift to the top of Sunrise Lift on the front side of the mountain. As the name suggests, this lift will provide a quicker, more direct route for skiers and riders to access Canyons Village from the center of the resort. Steps from the Tombstone Lift, the new on-mountain dining restaurant, Tombstone BBQ, will replace the moveable food truck with a permanent structure that includes seating for up to 50 guests, a beer bar and a full kitchen to allow for the use of reusable serve ware.
Heavenly is the only ski resort in North America to span across two states, allowing skiers and riders to experience the best of both California and Nevada terrain, all on one mountain. For guests who like to take enviable Instagram pictures, they can do so next to on-mountain “Welcome to California” and “Welcome to Nevada” signs, all while capturing the beauty of Lake Tahoe in the backdrop. Meanwhile, off-mountain, you get to frolic in the yin-yang of Nevada casinos and nightlife and the laid-back wholesomeness of California.
Northstar is partnering with internationally acclaimed restaurateur, Michael Mina, to unveil the new Bourbon Pub Northstar, opening in winter 2019. Bourbon Pub Northstar will offer upscale pub food to the après ski crowd with starters such as truffle tater tots, mesquite grilled steaks, and fennel stuffed salmon.
Explore 37 miles of groomed trails at Kirkwood’s Cross Country and Snowshoe Center on skis, snowshoes…and now fat bikes! Diverse terrain and modes of exploring are available for all ability levels making Kirkwood’s Cross Country and Snowshoe Center a perfect spot for winter family adventures that can include everyone – even the dog.
The Roundhouse Umbrella Bar and new 60-seat patio offers a chance to raise a glass among the clouds at the front of the Roundhouse Lodge year-round.
Check out the Cloudraker Suspension Bridge, the highest suspension bridge in North America at the top of Whistler Mountain, 7,160 feet above sea level. Spanning 426.5 feet from the Peak to West Ridge, the Cloudraker Suspension Bridge brings sightseers, hikers and mountain bikers to the Peak for an unparalleled view of the Whistler Valley and Black Tusk, in Garibaldi Provincial Park.
Whistler Heli-Skiing is the pinnacle of Whistler’s skiing experience. For guests looking to take their experience to the next level, Whistler Heli-Skiing has what it takes to go the extra distance. With exclusive rights to 432,000 acres of big mountain terrain that includes 173 glaciers and 475 trails, Whistler Heli-Skiing offers a variety of packages for everyone, from strong intermediates to seasoned experts. Whistler Blackcomb offers some of best snow in North America. Last year, Vail invested $66 million in upgrading lifts. A new activity is Vallea Lumina, a nighttime interactive walk in the rainforest, which had been offered only in summer, being offered in winter for the first time (www.whistlerblackcomb.com).
Improvements to Okemo’s on-mountain lodges, The Sugar House Lodge and Summit Lodge will be completed in time for the 2019-20 season. Both lodges will receive upgrades including new culinary concepts and menus, as well as a new interior look and feel.
Stowe is one of Vermont’s most celebrated locations for foodies – from farm fresh meats, cheeses, produce, heirloom grains and local craftsmanship. Stowe’s creative and eclectic collection of spots to eat span many cultures and dining experiences, from breweries and restaurants like the new Von Trapp Bier Hall, to on-mountain fine dining at the Cliff House, Stowe’s attention to quality is exceptional.
New for 2019-20 season, Mount Sunapee is launching EpicMix. Skiers and riders can download the free EpicMix app to access a variety of features from their mobile phones to check snow conditions, view webcams and trail maps, earn pins and track their Ski & Snowboard School progress. After a great day on the mountain, you can even share your achievements on Facebook and Twitter.
In addition operating 37 world-class mountain resorts and urban ski areas Vail Resorts owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo.
More information at www.snow.com.
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