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Benefits of travel', International Travel, Travel Industry, Travel Trends

Travel Trends 2025: Industry Responds to Growing Demand for Purposeful, Mindful, Experiential Travel

Discovery Bicycle Tours’ biking in Vietnam trip taps into an array of travel trends: the desire for purposeful, mindful, experiential travel that immerses you in local people’s lives, culture and environment, that maximizes the benefit and minimizes the damage of tourism and that focuses on emerging destinations which also afford value for dollar © Karen Rubin/goingplacesfarandnear.com

By Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com

A clear indication that the U.S. economy is (and has been) strong is how robust the demand and spending for travel has been and is anticipated to be for 2025. Americans are traveling in surging, even record numbers, looking further afield, being more purposeful, mindful in their quest for life-changing, life-enhancing experiences, giving truth to the adage: it is the journey, not the destination.

In fact, special events – like the Taylor Swift Eras concert tour, the Paris Olympics, Formula 1, even the Total Eclipse of the Sun – are driving travel purchases, with people building trips around the events.

“People are traveling for their passions, for experiences – lifestyle, activity, food, entertainment, adventure,” observed Mandy Gill, Marriott International’s Vice President Global Marketing, US & Canada, at the Travel Media Summit. She was among the travel professionals who cited Taylor Swift’s Eras tour as a major boost to business in 2024; indeed, the tour -149 shows across 51 cities and 21 countries – sold 10,168,008 tickets, totaling $2.1 billion (boosting the GDP of countries), making it the highest-grossing tour in history. 

Major events like the 2024 Total Eclipse of the Sun, enjoyed at Long Lake, New York, are inspiring millions of people to travel © goingplacesfarandnear.com

Some 12 million people traveled into the path of totality that crossed 15 states to experience the once-in-a-lifetime April 8, 2024 solar eclipse – making it the largest mass travel event in the United States in 2024.  The next total solar eclipse, on August 12, 2026, will be visible in Greenland, Iceland, Spain, Russia, and part of Portugal, https://science.nasa.gov/eclipses/future-eclipses/) and travel companies are ready – AdventureSmith, specializing in small ship adventure cruising, is offering seven solar eclipse cruises.

“Travelers increasingly are looking for alternative and authentic destinations, new destinations and adventure travel,” said Erik Evjen, Executive Vice President, Tourism Economics, at the 2025 Travel Media Summit. “Whereas in the past, people would go to a hotel, now they go for ‘what is important to me.’”

“What is important to me” is increasingly determined by “influencers” and social media, with FOMO overriding any skepticism that might arise if travelers appreciated that influencers they trust may well be paid to promote destinations (what used to be termed “advertorials”).

Influencers are the new power brokers in travel, playing a critical role in shaping consumer decisions, noted Rashaad Jorden at the Skift Megatrends event in New York. “Platforms like Expedia have already integrated influencer marketing into their booking process, allowing curated recommendations to be directly bookable. Kayak plans to employ a mass-market approach, enabling users to share their favorite destinations on social media and earn rewards if bookings are made through their recommendations.

“Influencers are the new power brokers in travel,” and one of the key Skift 2025 Megatrends © Karen Rubin/goingplacesfarandnear.com

Influencers are also playing a huge role in stimulating travel by specific interest groups, including Black, women. solo travelers, and travelers with disabilities who now have access to information about places and programs that serve their interest. This in turn, is prodding companies to accommodate these travelers. Even Googlemaps is now taking disability into account in providing directions, thanks to Googler Sasha Blair Goldenson, who became wheelchair bound after an accident , so you can now activate a toggle on Googlemaps app to access 55 million accessible locations.

The AI enhancements that are being incorporated into travel planning apps and making travel experiences accessible. “AI is enabling travel companies to tap into social media as a performance marketing channel,” Jordan said.

Accessibility to information will not only inspire travel, but help travelers better organize their itinerary, packing in more to see and do – a boon to destinations, attractions and lodging, and a key tool to mitigate against the destructive impacts of overtourism and enable travelers to find the life-changing, life-enhancing experiences they crave, fulfilling the increasing demand for experiential travel, educational travel and multi-generational and “skip-gen” travel.

Travel companies are responding to the interest in “experiential travel” that affords opportunities to become immersed in culture, connected with local people and actively engaged in the environment. Companies like Earthwatch (earthwatch.org), Audley Travel (audleytravel.com), Exodus Adventure Tours (exodustravels.com), and Village Experience (experiencethevillage.com) build their programs around experiential travel, while others are incorporating immersive experiences –  biking (Discovery Bicycle Tours, VBT Biking, Backroads), hiking (Wildland Trekking, Backroads, REI, G Adventures), walking (Country Walkers, Classic Journeys), camping, adventure, ecotourism (Wild Frontiers), and indigenous tourism (Discover Aboriginal Experiences, discoveraboriginalexperiences.com) – fundamentally provide these experiences. 

“Detour destinations” like Colmar, which are within three hours from such overly popular places as Paris are being discovered © Karen Rubin/goingplacesfarandnear.com

Travelers are also increasingly looking for sustainable, responsible travel – in hotels, tours, and destinations, and to avoid feeling guilty about contributing to the destructive impacts of overtourism (but beware of  “green-washing”).  Dubbed “mindful tourism,” these travelers look  to avoid the guilt of destroying the most highly prized “bucket list” destinations by looking more to spreading visits to what used to be called “the off season” (there almost isn’t an off-season anymore); relatively “new,” “unexplored,” and “off-the-beaten” track (though even these are becoming well visited) places; and “detour” destinations (places within three hours of the popular destination like visiting Paris but hopping on the train to visit Strasbourg, or staying in Strasbourg and traveling less than one hour by train to Colmar). The added benefit is traveling when places are less crowded and cheaper (better value), especially as price is being used to mitigate over-crowding. Another benefit is the enjoyment of being in the vanguard with photos and social media posts.

“With overtourism putting pressure on major cities, travelers are increasingly turning to lesser-known, less traveled destinations for more authentic and mindful experiences,” said Maryanne Sparkes of European Waterways, in fact helped by the availability of technology that assists with translation, directions, money exchange and facilitates interactions while relieving the anxiety of  traveling where English is not common.

Biking in Albania. Travelers are increasingly seeking out new destinations, while easy access to information with tech advancements like AI ease the way to plan trips, and more comfortable to travel to emerging destinations © Karen Rubin/goingplacesfarandnear.com

“Places like Albania, Greenland, and Uzbekistan are really having a moment. People are drawn to their raw beauty, unique cultures, and opportunities for immersive, local-focused tourism—whether it’s farm-to-table dining, craft workshops, or guided tours by locals.” Sparkes highlighted the growing trend of seasonal flexibility as well. “Travelers are also exploring destinations in the off-season, which not only avoids the crowds but often comes with lower costs and a deeper connection to the place.”

Destinations like Galapagos that can be destroyed by overtourism are restricting travel by controlling the allocation of pemits © Karen Rubin/goingplacesfarandnear.com

Despite the desire to generate tourism revenue, governments, destinations and travel suppliers are also utilizing regulations and implementing policies promoting sustainable, responsible tourism out of realization that overtourism will literally kill their golden goose. Places like Machu Picchu, the Galapagos, many national parks, and experiences like swimming with whales in Australia, are limiting permits, requiring advance, capacity-controlled reservations, and increasing fees, while the limited spaces means higher rates for accommodation, which is itself a form of regulating access. (Here’s an idea: have an allotment of tickets at affordable prices that may be obtained by lottery so these places are not just for the elite.)

“Infinite growth is not possible,” Penny Rafferty, Executive Chair, Luxury Lodges of Australia, told the Travel Media Summit, “Our lives, our economies, our businesses need to be sustainable to survive.”

“We have to protect what we love… We have to think ahead in terms of sustainability, environmentally friendly way to operate ships, and future of cruising,” Lasse A. Vangstein, Chief Communications & Sustainability Officer, Havila Voyages said. “We borrow nature. If future generations want to experience, we need to make a conscious choice how to showcase and spread tourism.” 

“Sustainability is no longer just a buzzword—it’s become essential in travel. We’re seeing airlines investing in sustainable fuels and working to offset their carbon emissions, which is such an important step. Hotels are also stepping up, with more achieving certifications like LEED and Green Globe, and even entire ‘green resorts’ running on renewable energy while promoting eco-friendly practices,” Sparkes noted.

Concern for the health and wellness in a destination coincides with continued surging interest in health and wellness tourism, as well as indigenous tourism experiences which blend together wellness and sustainability, nature and culture.

“People have increased understanding that wellbeing is linked to wellbeing of planet- why we seek connection to nature and place,” Rafferty noted.

European Waterways’ hotel barge, Panache, moored for the night in the charming village of Waltenheim-sur-Zorn in the Alsace-Lorraine – an example of the growing popularity of “slow travel” (the barge only goes about three miles per hour © Karen Rubin/goingplacesfarandnear.com

Slow travel is another trend that meshes with the desire for mindful, experiential, responsible, and sustainable travel:  biking, hiking and walking vacations, river and canal cruises on barge hotels and train travel – that provide connections to local people and places and provide a kind of serenity and peace.

“Slow travel is really taking off, with more people choosing longer stays in fewer places to not only reduce their environmental impact but also to truly connect with the local culture. It’s about making travel more meaningful for everyone involved,” Sparkes observed.

The travel industry’s embrace of AI will significantly aid travelers in their quest to find lesser traveled destinations as well as the experiences they crave and the value they want. At the same time, AI gives travel entities like indigenous tourism companies, small, special interest and niche operators and those lesser-known destinations access to customers and markets as never before – a win-win for mitigating the negative impacts of tourism while maximizing the positive economic and social benefits that sustain communities, heritage and sites.

“Technology is breaking down cultural barriers,” Sparkes stated .  “Real-time AI translation tools are a huge leap forward. They make it so much easier to connect with locals, whether you’re ordering a meal, asking for directions, or just having a chat. It adds a whole new layer of richness to the travel experience.”

She added, “Technology is transforming every part of the travel experience, making it smoother, smarter, and  more connected . Biometric check-ins and digital wallets are taking the hassle out of airports, letting travelers focus on the journey rather than the logistics. Even luggage is getting an upgrade—GPS tracking, self-weighing features, and built-in charging ports are becoming the norm, which is a game-changer for peace of mind and convenience.”

The concern for getting the most bang for the buck is sparking interest in all-inclusives – resorts, cruises, farm and ranch vacations, ski holidays and wellness trips. “There is a huge surge in the use of the all-inclusive filter on the hotels.com app,” noted Melanie Fish, Vice President of Global PR, Expedia Group Brands.

Booking apps like Expedia are also helping travelers save money such as flight price tracker: Expedia just launched a “flight deals departing near you” feature.

Sailing passed the Konigstein Fortress on CroisiEurope’s Elbe Princess, cruising from Prague to Berlin. Cruising is considered the ultimate “all inclusive” vacation. © Karen Rubin/goingplacesfarandnear.com

Cruising, considered the ultimate “all-inclusive”, is also seeing huge demand and at every level, from the floating resort cities with over 3,000 passengers that are so popular with multi-generational cruisers (NCL, Royal Caribbean, Disney), cruises focused on the destination (Holland America); small-ship and expeditionary cruises (Hurtigruten, Quark Expeditions, Lindblad, Sea Cloud Cruises, AdventureSmith Explorations), river cruising (AmaWaterways, Viking, CroisiEurope, Uniworld Boutique River Cruises, Amadeus River Cruises, Delfin Amazon Cruises), barge hotels (EuropeanWaterways), historic windjammers (Maine Windjammer Association) and even self-skippered canal boats (LeBoat.com, EricCanalAdventures.com) and yachts (Dream Yacht).

The travel industry is responding to another key trend: the surge in solo travel. Cruise companies are even offering single cabins or other options for solo cruisers (Norwegian Cruiselines, Holland America, Virgin Voyages, Oceania Cruises, Riviera Travel, Tauck, Cunard Line, Carnival Cruise Line, Princess Cruises, MSC Cruises and small-ship Scenic and Emerald Cruises). Tour operators, like G Adventures (gaadventures.com), Wild Frontiers Travel (www.wildfrontierstravel.com), Road Scholar (roadscholar.org), Intrepid Travel (intrepidtravel.com), EF Go Ahead Tours (goaheadtours.com), Exodus Adventure Travels (exodustravels.com) and Western River Expeditions (westernriver.com) are offering some “solo traveler” departures, waiving the single supplement or offering to match single travelers with a companion. Indeed, solo travelers have discovered the benefits of joining small-group tours so they can travel on their own, but not alone.

The rise in “solo travel” coincides with growing availability of women-only travel programs. A rise in female-focused experiences, trips, and hotel packages, empower women to explore the world, whether solo or in small groups. For example: a transformative Women-only Icelandic Adventure with Naya Traveler, while last year, Butterfield & Robinson launched a “Women-Only” collection of biking, hiking and adventure tours (butterfield.com).

Wild camping in Arch Rock Campground, Valley of Fire State Park, Nevada in a Moterra luxury campervan © Eric Leiberman/goingplacesfarandnear.com

The industry is also addressing the surge in popularity of outdoor expeditions – especially travelers who want to be out in the wild but not give up their creature comforts. Marriott International, for example, in December acquired Postcard Cabins, a brand of tiny cabins in the woods “to bring the passion of outdoor travel more seamlessly to the consumer.” There has also been a rise in companies offering fully outfitted camper vans, like Moterra Campervans (gomoterra.com) and Roadsurfer (roadsurfer.com), and glamping (luxury camping) with apps like Glamping Hub (glampinghub.com), Glamping.com and hipcamp.com, as well as campgrounds of America (koa.com) and even Airbnb – a trend that took off during the COVID pandemic and has continued.

Cool-cations also are in hot demand, as people seek out destinations to avoid the worst impacts of global warming – golfing in Scotland instead of Phoenix or Miami.

The travel industry was projecting record demand in 2025 (by February, Carnival Corporation said its eight brands, including Carnival Cruise Line, Princess Cruises, and Holland America Line, were 75% booked for 2025), but that was before the Trump administration took a chainsaw to the economy, with mass firings and layoffs of federal workers, imposing tariffs that will cost millions of private-sector jobs and reignite inflation and damage regional economies, while injecting insecurity and anxiety into society that already caused consumer confidence to plummet to the lowest levels in years. 

Travelers are resilient and will respond to tightened household budgets by staying closer to home, like a camping trip to Watkins Glen State Park in New York State © Karen Rubin/goingplacesfarandnear.com

When people are feeling financially insecure and are concerned about future economic prospects, they pull back on spending, and travel spending tracks most closely with consumer confidence. But travelers are resilient and because there are infinite options, opportunities and choices to accommodate any budget, when the economy falls, find ways to scale back spending but still travel. They may substitute long-haul trips by air for shorter roadtrips by car; trade resort stays for Airbnb, a camping holiday or even venture into home exchange (homeexchange.com); and look for value destinations where the dollar goes further.

“Value destinations are among the fastest growing,” said Erik Evjen, Executive Vice President, Tourism Economics, at the 2025 Travel Media Summit.

Kayaking at Hopewell Rocks, New Brunswick, Canada, to experience the most dramatic tide changes on the planet. American travelers are likely to take advantage of the strong dollar to visit Canada while Canadians may well cut back on visits to the USA © Karen Rubin/goingplacesfarandnear.com

Indeed, the geopolitical climate, may well spur Americans to travel abroad even as international travelers shun the USA.  The strength of the dollar (and the US economy relative to other countries) helped propel 98.5 million Americans to travel abroad, spending $215 billion, a 34% increase in American travelers’ spending abroad in 2024. The window of opportunity will remain open in 2025 – especially to places like Japan, Canada, Vietnam, and Greece where the dollar goes far, and especially among older adults who have the most time and discretionary money to spend.

For much the same reason, it is likely the US travel industry will also have to respond to a drop in international arrivals, suppressed by the strong dollar, the likely economic strains due to Trump’s tariff war, growing anti-Americanism because of Trump’s foreign policy, as well as ongoing concern (and travel advisories) about America’s gun violence epidemic.

There may well be a significant reversal from 2024, when 77.7 million international tourists visited the US in 2024, a 16.8% increase from 2023, when 66.5 million foreign visitors came, contributing $155 billion to the economy, TravelPerk reported.

Indeed, travel and tourism is a vital industry for the United States, contributing $2.36 trillion to the nation’s economy in 2024, and supporting 18 million jobs across the country.

International tourism has been a boon to such places as Siem Reap, Cambodia, which has a new international airport, new hotels, and has the funds to restore and maintain centuries old sites like Phnom Bakheng © Karen Rubin/goingplacesfarandnear.com

Travel and tourism has also been a major stimulant to economic development, and yes, world peace around the globe, as travelers become ambassadors for their nations and bring back to their communities newfound familiarity of the people they visit – you can see it in Siem Reap in Cambodia, Hoi An in Vietnam, Cuzco, Peru. 1.4 billion tourists traveled globally in 2024 (140 million more than 2023), spending $1.4 trillion worldwide, according to the World Tourism Barometer from UN World Tourism Organization.

Growth in international tourism was expected to continue at a strong pace in 2025, but that was before Trump’s threats to undermine the global economy by igniting a trade war, threatening to take over Greenland, the Panama Canal and Canada, bullying allies like Ukraine and cozying up to the world’s tyrants and generally and raising the specter of World War III. International travel may still be robust, but travelers from major markets, like China, Canada, United Kingdom and Europe may detour from the USA.

There are already reports that Canadians – the biggest international market for the USA, who made 20.4 million visits to the United States last year and were responsible for $20.5 billion in spending, according to the US Travel Association – plan to pull back on travel to the United States.. Indeed, international travel is an export that contributes to the US trade balance and economy. Even a 10 percent drop in Canadian visitation would cost the US economy $2.1 billion.

“Economic and geopolitical headwinds continue to pose significant risks…. Against this backdrop, tourists are expected to continue to seek value for money,” the UN World Tourism Organization projected.

Indeed, the travel industry, adept at yield management, is also resilient and can be expected to respond to any drop in bookings with incentives, discounts and deals.

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© 2025 Travel Features Syndicate, a division of Workstyles, Inc. All rights reserved. Visit goingplacesfarandnear.com and travelwritersmagazine.com/TravelFeaturesSyndicate/. Blogging at goingplacesnearandfar.wordpress.com and moralcompasstravel.info. Visit instagram.com/going_places_far_and_near and instagram.com/bigbackpacktraveler/ Send comments or questions to FamTravLtr@aol.com. Bluesky: @newsphotosfeatures.bsky.social X: @TravelFeatures Threads: @news_and_photo_features ‘Like’ us at facebook.com/NewsPhotoFeatures

Air travel, Hotels & Resorts, Travel & Tourism Industry, Travel in a Time of Pandemic, Travel Industry

Travel in a Time of COVID: Hospitality Industry Rises to Need to Keep Travelers Safe

Art gallery experience, adapted to coronavirus precautions. “Between Walls” exhibit by artist Laini Nemett opens at the Paul Mahder Gallery in Healdsburg, California © Karen Rubin/goingplacesfarandnear.com

by Karen Rubin, Dave E. Leiberman & Laini Miranda
Travel Features Syndicate, goingplacesfarandnear.com

People are being urged not to travel now as COVID-19 cases are rising, but travelers who show judicious care and act responsibly should be able to continue to take trips, because the travel, tourism and hospitality industry has taken bold steps to keep travelers safe.

We realized we had a window of opportunity to travel to California in October because we take to heart Dr. Fauci’s warning about travel during fall and winter when the weather gets cold (coronavirus lingers longer in cold air), there are fewer opportunities to do meals and congregate outside, and the numbers of infections have spiked, especially in states that have not taken seriously the necessary measures to contract the virus (just as he predicted).

Indeed, the spike in cases as the winter holidays approach, is horrifying and I would avoid traveling at any distance during these concentrated times, especially if travel involves going through states and destinations that have been so cavalier about containing the coronavirus. So we chose our itinerary with great deliberate care and intention, as well as showing the consideration and personal responsibility that all travelers should exercise.

And we are still planning to bike and hike in fall, ski and snowshoe in winter, and looking forward to traveling in spring when I expect a new Biden administration to do a better job of controlling the spread (if 95 percent of Americans would just wear a damn mask, the spread would be contained), when there will be more likelihood of treatments and perhaps even vaccines. (Indeed, RV vacation companies are doing gang-busters business and Tracks & Trails has made Dec. 15 a hard deadline for booking summer 2021 trips.)

RVs and campers are all the rage. RV vacation companies are taking bookings now for next summer © Karen Rubin/goingplacesfarandnear.com

It would have been better – and likely tens of thousands of lives would have been saved and millions avoid long-term health issues – if the federal government had been more honest that COVID-19 would be a problem for a year or two, not two weeks or months (“Churches open by Easter!”), because businesses, infrastructure, and families would have made the necessary investments (even just wearing masks and having adequate PPE, while stores, restaurants, schools, offices and factories would have made proper changes), and people would have felt much more confident to get out and about.

The travel industry, facing existential crisis since these are the most face-to-face, people-to-people enterprises (airlines, restaurants and hotels are more than 50% percent down in business and unemployment is epidemic, especially among women who predominant in these fields), has been a model to make the necessary changes.

And that is what we experienced, pretty much going through the entire travel and tourism infrastructure that comprises a long-distance trip: airport, airline, car rental, AirBnB, hotel, restaurant, art gallery, vineyards, bike rental (Laini was disappointed with some elements of the bike rental), tennis, pool. We thoroughly enjoyed all of Sonoma’s delights – vineyards and wine-tastings, hiking along the Pacific Coast, beaches, even taking advantage of outdoor dining at a couple of restaurants, with the piece de resistance, an getaway adventure to Death Valley National Park (great vast open spaces, but still, everyone put their masks up on hikes when coming upon other hikers) which involved AirBnB and hotel accommodations and restaurants.

Wine tasting at Imagery in Sonoma. Timed reservations are required; capacity is controlled; tables are separated, and servers wear masks.

The point being that both sides of the equation, the travel purveyors (transportation, accommodations, dining, attractions) have to be responsible, but so do the travelers.

That begins with the planning.

We felt comfortable planning a trip to California, a state which was hit early but hard by the coronavirus, but, especially in San Francisco’s environs, has acted very responsibly since and gotten its infection rate down. I frankly wouldn’t have considered going to a place which has been cavalier, even arrogant or dismissive of protecting residents and visitors, politicizing the very notion of public health, and where, sadly, the infection rates are skyrocketing (South Dakota is a key one).

We quarantined ourselves for two weeks before traveling and each of us took COVID-19 tests (readily available in New York State for free) in time to have the results back when we departed.

We chose our flying route – airport and airline – with deliberate care.

Road Trip! – Laini double-checked with Dollar Rent-a-Car that the vehicle had been COVID-19 sanitized when picked it up at San Francisco Airport © Karen Rubin/goingplacesfarandnear.com

Laini booked a car rental from Dollar which promised COVID-19 sanitizing (the car rentals are connected to the air terminal by AirTrain, which is preferable to a shuttle bus, which was almost empty).

She booked an AirBnB for one night at Death Valley (originally it was for all three nights, but we realized we needed to be inside the park rather than more than half-hour drive outside), and we used hotels.com to book one of the few hotels in the park. She interrogated the Ranch at the Oasis, where we stayed a delightful two nights, to insure that they sanitized the room and left it vacant for 24 hours before the next guest arrived, that we didn’t have to go up in an elevator or go through a lobby, and could dine outside.

Prepare in advance: cooking dinner at our AirBnB, Design2Death, in Beatty just outside Death Valley National Park with groceries we brought with us © Karen Rubin/goingplacesfarandnear.com

We brought a lot of our own groceries (David baked sour dough bread) to cook dinner at the AirBnB as well as for breakfast and for picnic lunches for the remaining time (they located a popular grocery store, Carroll’s, en route to Death Valley, which had received rave s for its blue-cheese dressing); we ordered take out dinner (espresso rubbed steak!) from the Ranch’s restaurant and ate it on the outdoor terrace one night, and dined on the outdoor patio at the Inn at the Oasis’s fine dining restaurant the next.

The timing of the trip wasn’t just because I considered this a window of opportunity that would be shuttered for six months, but because we had a special event: to attend Laini’s opening of her art exhibit, “Between Walls” (on through December 20) at the Paul Mahder Gallery in Healdsburg (paulmahdergallery.com).

Wear a mask! Healdsburg, a popular town for tourism, has adapted itself to COVID-19 © Karen Rubin/goingplacesfarandnear.com

Healdsburg is a wonderfully vibrant town, culturally rich with some 25 art galleries and a food-and-wine haven with marvelous restaurants and 30 wine-tasting rooms (we loved our lunch at Bargas, and our dinner at the H2Hotel restaurant, with gorgeous outdoor seating areas), set around a lovely village square.

Healdsburg, which like Sonoma, depends on tourism, has taken public health precautions very seriously:  signs say you will be fined if you don’t wear a mask, and sanitizing stations at the crosswalks. Restaurants are organized for take-out and outdoor dining (space heaters available), menus are either disposable or can be wiped off; the retail stores have sanitizing stations, require masks, limit capacity and kept their doors open for added ventilation. The same for the art galleries.

Indeed, art and wine come together – there is a wine-tasting semi-outside room at the Paul Mahder Gallery (fun fact: it boasts the largest moss wall in America) and the gallery itself is very large, well ventilated, with mask-wearing required.

We had traveled extensively through New York State, camping, hiking (Letchworth State Park, North-South Campground, the Adirondacks), biking rail-trails (Mohawk Trail, the emerging Empire State Trail Network), so were aware of the precautions that were being taken even in outdoor milieus to protect public health.

At each of the places we visited in California, which like New York, has mobilized to contain the coronavirus and, at least in the San Francisco environs, gotten huge buy-in from the community – farmers market, restaurants, galleries, stores – not only sanitizer, mandated mask-wearing, social distancing – and to minimize transactions to reduce in face-to-face interactions.

The Kortum Trail is such a popular hike that even being outside on the Pacific coast, you need to put a mask on when others approach © Karen Rubin/goingplacesfarandnear.com
 

We had hand-sanitizer at the ready for when we had to fill up at gas stations or pick up food.

I felt comfortable booking a stay in a hotel because I have been following the hotel industry’s protocols that have been put into place, because the industry, facing existential crisis, is aware that people have to feel confident to travel.

“Through our Safe Stay initiative, hotels have enhanced our already rigorous cleaning protocols to be more transparent and give travelers even more peace of mind,” said Chip Rogers, president and CEO of the American Hotel & Lodging Association. (See: www.ahla.com/safestay).

We booked our stay at the Ranch at Death Valley over hotels.com (I’m a regular; Laini likes booking.com) – one of two hotels at the Oasis at Death Valley which date back to the beginning of tourism in Death Valley (www.oasisatdeathvalley.com).  

Hotels.com states at its website (while also advising travelers to “check government advisories before booking and traveling”),  now includes “COVID-19 Hygiene and Cleanliess” list on property pages:

Travel with peace of mind. We’ve made changes to allow hundreds of thousands of properties to add their hygiene and cleanliness details to the Hotels.com site, so you can make the right choice for your stay.

Enhanced health and safety measures

Look out for “COVID-19 Hygiene and Cleanliness” on the property pages to find information on enhanced health and safety, such as:

Hygiene and Sanitization • Property is cleaned with disinfectant • Commonly touched surfaces are cleaned with disinfectant • Gap period enforced between guest stays
Social distancing • Contactless check-in and check-out available • Shield between guests and staff in main contact areas • Social distancing measures are in place
Essentials at the property • Guests are provided with free hand sanitizer • Masks and gloves are available to guests • Individually wrapped food items available
Official health standards • Property adheres to corporate/organizational sanitization guidelines

“COVID-19 hygiene and cleanliness measures vary by property. Please check the relevant section of the property pages when searching for your stay.”

Laini went a step further and called the hotel directly to confirm that they sanitize the room and leave it empty for 24 hours before arrival, and chose a room where we didn’t need to go through a lobby or ride up an elevator. The Ranch is a sprawling-style resort with low buildings, rather than one large high-rise. (We were really surprised by the number of guests at the hotel, judging by how full the parking lots were in both the Ranch and the Inn, as well as the number of campers and RVs throughout the park.)

Dining outside on the terrace at the Ranch at the Oasis in Death Valley © Karen Rubin/goingplacesfarandnear.com

Many destinations (like Hawaii and Maine) had been requiring 14-day quarantine for out-of-state tourists, but now are accepting COVID-19 test results in place of the quarantine. Hawaii is making rapid testing available to visitors. New York State, trying to tamp down a new spike in infections and responding to the surge throughout the country, now requires everyone (including New Yorkers) who have been out of state for more than 24 hours (except for the contiguous states of New Jersey, Connecticut) to get tested before they come back, self-quarantine for three days after arriving in New York, and get a COVID test on the fourth day (otherwise, self-quarantine for 14 days).

Flying from Albany Airport © Karen Rubin/goingplacesfarandnear.com
 

Had the federal government been honest and told businesses that the risk would be one or two years, they would have invested in the changes, and public health protocols would have been as accepted and routine as the anti-terror security protocols after 9/11, instead of being politicized and tribal.

Look at Hawaii. As the New York Times reported,  instead of quarantine, the islands accept a preflight coronavirus test, processed by specially certified laboratories and trusted testing and travel partners including some airlines.

“Hawaii is at the vanguard of what travel will look like for the next year or so as we reopen,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. Hawaiian Air is one of a few airlines that began offering pre-travel Covid-19 tests in October.

“In some markets, especially for international travel, until a vaccine is more widely available, testing will become part of the norm,” said Aaron McMillan, United’s managing director of operations policy and support. “What the data suggests so far is that here in Hawaii, testing has been the key to safely reopening. We now understand the data and the importance of testing. Testing provides a high level of protection for visitors, staff and residents.”

Upon arrival back at Albany airport, we were greeted by National Guardsmen who handed us a form to fill out for contact tracing and notifying us of the self-quarantine and testing requirements.

See also:

Travel in a Time of COVID: We’re Getting on a Jet Plane…

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© 2020 Travel Features Syndicate, a division of Workstyles, Inc. All rights reserved. Visit goingplacesfarandnear.com, www.huffingtonpost.com/author/karen-rubin, and travelwritersmagazine.com/TravelFeaturesSyndicate/. Blogging at goingplacesnearandfar.wordpress.com and moralcompasstravel.info. Send comments or questions to FamTravLtr@aol.com. Tweet @TravelFeatures. ‘Like’ us at facebook.com/NewsPhotoFeatures

Benefits of travel', Tips for Travel, Travel Industry, Uncategorized

Travel in a Time of Pandemic – Phase 1: Armchair Travel, Staycations, Planning Bucket List Trips

To think: exactly a year ago I was embarking on a Global Scavenger Hunt which brought me to the ancient city of Petra, Jordan. Use this time of enforced isolation to plan a trip on your bucket list, take advantage of airline, tour operator and hotel flexible booking, change and cancellation policies as well as discounts and incentives © Karen Rubin/goingplacesfarandnear.com

by Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com

Travel is vitally important to rejuvenating one’s body and soul, not to mention providing life-enhancing, experience, new learning and new understanding; it offers a chance for bonding with loved ones, building new relationships. But to mitigate the spread and consequences of the coronavirus pandemic, travel has all but shut down around the globe, creating an unprecedented situation for the worldwide travel industry.

But eventually, it will be safe to venture out, and because travel offers a universe of possibilities, there are options that might better suit the circumstances. Travel suppliers are doing their best to accommodate, offering flexibility in making changes, eliminating cancellation fees, offering credits for future bookings. And with many offering sharp discounts and other incentives for putting deposits down on future bookings, this may well be the opportunity to fulfill that travel bucket list. Indeed, many travel companies are bringing destinations and experiences to you, virtually, to inspire and inform travel planning.

There will be phases and stages of re-entry that will parallel the progress of the coronavirus pandemic, the wider availability of testing and significantly, for antibodies, and the availability of vaccine. The stages might follow in this way: just venturing outside for a walk, run or bikeride in your immediate area; a staycation; getaways within shorter then longer driving distance; a domestic trip by air; longer-haul trips abroad and finally returning to those bucket-list travel experiences.

The situation changes frequently and planning can be for trips months from now. And be aware: once the “all-clear” is given, there will be a surging release of pent-up demand to get out and cure the burning cabin fever; to explore, discover, experience and make up for lost time by building memories for a lifetime. Putting down a deposit on a future booking not only secures a place, but also does your part to assure that the travel companies can weather these uncharted waters.

So make plans with flexible cancellations or change policies; use respected and well established tour operators and travel companies which can adapt quickly on the ground and revise itineraries as necessary and even extract you if conditions warrant, and if traveling abroad, purchase travel insurance that incorporates health coverage (your domestic health insurance does not provide much coverage) and for added protection, insurance that allows for “cancellation for any reason” (New York State just made this kind of insurance available). US Tour Operators Association is an excellent source (ustoa.com).

Conditions are constantly changing – some communities are telling AirBnB hosts not to take bookings, Florida’s Governor (who did nothing to stop Spring Breakers from frolicking on the beaches) threatened to turn back New Yorkers at the I-95 border – but there are still places that are taking guests, recognizing the extreme need for release. For example, the Southhampton Inn on Long Island is inviting guests needing respite (91 Hill Street, Southampton, NY 11968, 631-283-6500, reservations@southamptoninn.com, https://southamptoninn.com/).

If ever there was a time to rely on travel professionals who are clued in to what is happening on the ground, how to alter and change in order to address changing circumstances, this is it.

Protect your travel investment as you would any other – by seeking professional advice, says Virtuoso. A leading luxury and experiential travel network, Virtuoso has been closely monitoring the impact of coronavirus, collaborating and consulting with its travel agency members across the world as well as its preferred partners. 

“It’s important to give my clients all of the facts about their trip, their destination, and the policies of their travel supplier,” says Virtuoso agency executive Amanda Klimak. “I then help them make a decision about travel based on the facts. I also recommend they speak to their personal physician to discuss the risks based on their medical history. Then I let them know I’m here to help, no matter what they decide.”

A travel advisor knows if or when airlines, hotels, cruise lines and tour operators have waived change and cancellation fees (many have): “The entire travel industry is in uncharted territory now due to coronavirus,” says Virtuoso agency executive Mary Kleen. “As travel advisors, our current role is to listen to travelers’ concerns and provide the most up-to-date options so they can make informed decisions at a minimal cost.”

To avoid losing out on future travel opportunities, Virtuoso agency executive Ange Wallace reminds her clients to start planning now. “Book 2021-2022 trips now, because everyone else is and you will have trouble finding space. Many travel companies have relaxed deposits, cancellation penalties and cancel for any reason waivers to encourage those willing to start thinking about the next window of opportunity.”

Grand Canyon: Once the “all-clear” signal is given, there will be an enormous rush to counter cabin fever of enforced isolation © Karen Rubin/goingplacesfarandnear.com

Travel insurance is always a good idea. While “cancel for any reason” (CFAR) travel insurance policies may partially cover trip cancellations and adjustments related to the coronavirus outbreak, there are some restrictions, and the policy has to be purchased within 21 days of making an initial trip deposit. Make sure you have travel insurance that will cover medical expenses should you become ill while traveling,” Klimak advises. (My go-to travel insurance is worldnomads.com)

Practice good travel hygiene. Wash your hands! As soon as you get through security at the airport, make a beeline to the restroom to scrub, Virtuoso agency executive Tania Swasbrook advises. Cash frequently changes hands, so she also recommends using credit cards that you can wipe down with a sanitizing cloth. While at it, wipe down airplane surfaces and wash your hands before and after using the restroom on the plane.

As a rule, Wallace recommends taking veranda accommodations on any cruise and requesting hotel rooms with a balcony or outside terrace so that you have access to fresh air.

Be prepared. Virtuoso agency owner Cristina Buaas refers travelers to the CDC and U.S. Department of State websites for the latest travel advisories (including health, natural disasters, crime), and Klimak recommends travelers sign up for the Smart Traveler Enrollment Program (STEP), which shares your contact information with the nearest U.S. embassy and sends travel alert notifications. The STEP app is worth downloading prior to traveling – and while you’re at it, swipe that phone with an antibacterial wipe. 

Plan now, travel later. “Traveling is meant to be fun and educational,” says Wallace. “If you’re going to be worried and anxious about your trip, find something that you’ll be comfortable with and enjoy. If that means you sit out travel in the short term, that’s fine. But while you’re waiting, look forward to the recovery, because it will come, and you’ll need to be ready to jump on that trip you’ve been drooling over.”

(For more information or to find a Virtuoso travel advisor, go to www.virtuoso.com/travel-advisors.)

Create a “staycation”: Jones Beach State Park is open, but be sure to maintain six-foot separation © Karen Rubin/goingplacesfarandnear.com

Context Travel, which specializes in walking tours, is, in addition to new itineraries, is offering virtual travel:  “As dedicated lifelong learners, we don’t see any reason why the world has to be off limits when you stay at home. We’re keen to keep our minds lively by bringing Context to you—wherever you may be—through online seminars with our scholars (seminars.contexttravel.com/), podcasts (coming soon!), and ongoing contributions to our In Context blog.”

“Now more than ever, developing a shared understanding of the world around us and recognizing our role in the broader community is critical in being a curious traveler—and a responsible global citizen. We wish you health and understanding, in any form that your travel takes. We’re all in this together.” (800-691-6036, contexttravel.com)

In the immediate term, create your own “staycation.” Find local trails to bike or hike for example Bethpage State Park which has fabulous bike trail and Jones Beach State Park which at this writing was open – being careful to maintain six-foot separation.

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© 2020 Travel Features Syndicate, a division of Workstyles, Inc. All rights reserved. Visit goingplacesfarandnear.com, www.huffingtonpost.com/author/karen-rubin, and travelwritersmagazine.com/TravelFeaturesSyndicate/. Blogging at goingplacesnearandfar.wordpress.com and moralcompasstravel.info. Send comments or questions to FamTravLtr@aol.com. Tweet @TravelFeatures. ‘Like’ us at facebook.com/NewsPhotoFeatures

Health, Hotels & Resorts, Travel & Tourism Industry

Hotel Industry Pleads for Government Help against Crippling Unprecedented Covid-19 Crisis

Clearwater Beach, Florida. America’s hotels, supporting one out of every 25 jobs, face catastrophe because of the coronavirus health crisis © Karen Rubin/goingplacesfarandnear.com.

Leading hotel CEOs met with the White House on March 17 to discuss urgent economic recovery solutions needed to protect millions of U.S. hotel employees and 33,000 small businesses as travel grinds to a virtual halt across the country because of the coronavirus health crisis.  From Main Street to major cities across the country, hotels everywhere are on the verge of shutting their doors in the coming days – many by the end of this week. With 1 in 25 jobs supported by the hotel industry, the rapid pace of booking cancellations is having an immediate, negative ripple effect that risks seeing mom and pop hotel owners shutter, furlough their employees, hurting community businesses.  

The hotel industry is an industry of people and the current human toll is proving to be catastrophic. Based on current occupancy estimates, the American Hotel & Lodging Association (AHLA) says four million total jobs have been eliminated already or are on the verge of being lost in the next few weeks. In certain affected markets, including Seattle, San Francisco, Austin and Boston, hotel occupancy rates are already down below 20 percent and individual hotels and major operators have already shut down operations. 

The AHLA, the nation’s leading and largest trade association for hotel industry, made the case that the economic impact on the hotel industry is already more severe than 9/11 and the 2008 recession, combined. “The impact of the coronavirus pandemic on our 33,000 small business owners who operate 66 percent of hotel properties across the country has been extremely severe with many considering shuttering and closing their doors for good within days if they haven’t closed already.”

Chip Rogers, AHLA President and CEO, said the burgeoning COVID-19 health crisis is unprecedented in its size and scope, and it represents the single largest decline in travel in modern times.

“The impact to our industry is already more severe than anything we’ve seen before, including September 11th and the great recession of 2008 combined,” stated Rogers. “The White House and Congress can take urgent action to protect countless jobs, provide relief to our dedicated and hardworking employees, and ensure that our small business operators and franchise owners – who represent more than half of hotels in the country – can keep their doors open.”

According to an Oxford Economic Study, a 30 percent decline in hotel guest occupancy could result in the loss of nearly 4 million jobs, with $180 billion of wages and a $300 billion hit to the GDP – crippling the hotel industry, the local communities they serve and the U.S. economy.  

“This unprecedented public health crisis has quickly become a catastrophic economic crisis as well,” said Roger Dow, President and CEO, U.S. Travel Association President. “The losses for the travel industry alone are projected to double the unemployment rate over the next two months and plunge the country into recession. Small businesses, which make up 83% of travel businesses, need relief right now if they’re going to be able to keep paying their employees.”

The Oxford study estimates the hotel industry supports 1 in 25 American jobs, totaling 8.3 million jobs, paying more than $97 billion in wages and salary income, and contributes nearly $660 billion to the U.S. GDP annually.  In addition to major hotel brands, the hotel industry includes more than 33,000 small businesses, which represent 61 percent of hotel properties in the U.S.

Top hotel industry leaders laid out several immediate actions the White House and Congress could take to help the hotel industry protect jobs and help small business operators. The group focused on two critical goals – retaining and rehiring employees and keeping hotels from shutting down through access to liquidity and low interest loans, including for small businesses. 

Hotel CEOs who participated in the roundtable discussion today at the White House were hopeful that President Trump and Members of Congress will work together urgently to provide relief and ensure the industry is positioned to rebound from the unprecedented impact from the Coronavirus pandemic.

Best Western Hotels & Resorts President and CEO, David Kong said, “For nearly 75 years, Best Western has been a brand with small family businesses at our core. Most of our hotels are owned and operated by hardworking men and women with their children growing up in the business. For them, their hotels represent their families’ legacy and their future. Many are being forced to close their doors with no assurance of when they will be able to reopen. Their employees are left with no gainful employment and the resultant financial hardship. It is imperative that the government step in immediately with loan programs that provide capital and liquidity to help small businesses survive as well as other employment programs to help the impacted employees. The situation is dire.”

Choice Hotels International President & CEO, Pat Pacious said, “The majority of our 13,000 franchisees are small business hotel owners who have to meet payroll, pay their mortgages every month, and support their families during this crisis – as well as take care of their guests. As I told the Administration today, while Choice Hotels is acting to assist our franchisees, the federal government has a critical role to play in helping minimize the impact and disruption to the livelihoods of small business hotel owners and their employees, as well as stabilizing the economy during this difficult and unprecedented time.” 

Hilton President and Chief Executive Officer, Christopher J. Nassetta said, “In Hilton’s 100-year history, we have never seen anything like the current situation. I am hearing directly from hotel employees concerned about their mortgage payments and hotel owners worried about making payroll. Nearly eighty percent of the hotels in our U.S. network are franchise properties that employ less than 50 people, and we are using every tool in our toolkit to keep these small businesses viable. Ours is an industry of people serving people, and that’s why we’re asking Congress and the Administration to help shield them from the economic impact of the coronavirus, so they can be part of the recovery that will follow.”

Hyatt president and CEO, Mark Hoplamazian said, “In our industry, success depends entirely on the passion and dedication of our people. It is critical that we take swift action to ensure that our workforce is protected with the proper healthcare and financial support so that the industry can return in full force following this unprecedented degree of business interruption.”

InterContinental Hotels Group CEO Americas, Elie Maalouf said, “The coronavirus represents a global economic emergency as well as a global health emergency, and the impact it will have on the hospitality industry is unprecedented. Even as we’re currently managing this issue to keep our guests and colleagues safe, and hotel owners secure, we’re committed to doing everything we can to protect the future of the millions of Americans employed by the hotel industry and prepare to expedite a return to normal once this crisis passes. We appreciate the administration’s engagement in this issue and look forward to continuing this important discussion in the weeks ahead.”

Marriott International President and CEO, Arne Sorenson said, “The COVID-19 pandemic has resulted in an unprecedented decline in demand impacting our hotels and our associates. We are looking to government to support the hospitality industry through this period of time so we can assist our associates and hotel owners, many of whom are small businesses.”

MGM Resorts International Chairman & CEO, James Murren said, “Within days we have transformed from a vibrant industry welcoming people from around the world, to one experiencing a total shutdown of business.  Addressing this public health emergency required major collective action which is why MGM shut down our operations. But it comes at a cost to our tens of thousands of employees, small businesses and communities who depended on us.  We look forward to a productive dialogue on how to ensure that when it is safe, the gaming industry can be in a position to open our doors so that we and the 2 million jobs that depend can be part of the economic recovery that is to come.”

“Pebblebrook Hotel Trust is a REIT with 54 hotels with over 13,000 rooms and over 8,000 employees around the country. Our hotels are in most of the hardest hit cities – Seattle, San Francisco, here in Washington, DC, NYC, Boston, Chicago and more. As of today, we have had to make the difficult decision to let go over 4,000 employees,” noted Jon Bortz, Board Chair, AHLA and Chairman & CEO, Pebblebrook Hotel Trust.

“By the end of the month, we expect another 2,000 employees will also be let go, representing over three quarters of our employees. We are looking at closing the doors at more than half of our properties. This is the reality we, and countless other owners and operators around the country are facing in the wake of this public health situation.”

Best in Travel, Hotels & Resorts, Travel & Tourism Industry

HSMAI’s 61st Annual Adrian Awards Honor Luminaries in Travel Marketing

By Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com

They are the CLIO awards of the hospitality, travel and tourism industry – a gigantic segment of the US economy and culture which people don’t readily recognize as being so integral to everyday life, so fundamental to local economies and communities. But these are the advertising, public relations and digital marketing campaigns that excite, engage, inform and ultimately spur millions of us to venture out and experience new places, people and activities. Travel bolster local, state and national economies, creates an economic underpinning that sustains heritage, culture and the environment, while travelers are themselves enriched, often with life-enhancing, life-changing experiences; they become ambassadors, opening lines of communication and understanding between people that break down the barriers that promote conflict. And going back to the age of Marco Polo, travelers help the free exchange and spread of ideas and innovations.

The Hospitality Sales and Marketing Association International (HSMAI) hosted its 61st annual Adrian Awards Dinner Reception and Gala at the New York Marriott Marquis, celebrating innovators in hospitality advertising, digital marketing, and public relations before more than 800 industry professionals. A highlight was a look back at the organization’s 90 year-history in promoting standards for hospitality and innovations in marketing campaigns that inspire travel.

“HSMAI applauds this evening’s winners for their ingenuity and hard work,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. He added, “Adrian Awards winners spark innovation throughout the entire hospitality industry.”

HSMAI Adrian Platinum Award winners for Public Relations © 2018 Karen Rubin/goingplacesfarandnear.com

Established in 1956, the Adrian Awards recognize marketing achievements in hospitality across multiple segments of the industry. Award winners are selected from more than 1,200 entries by senior industry and media experts, for four main entry divisions: advertising, digital marketing, public relations, and—newly added—integrated marketing. Gold Award winners across these categories were recognized during the Adrian Awards Dinner Reception, which was co-sponsored by HSMAI, Google, and TravelClick. Platinum winners were selected from exceptional Gold Award winners.

Rob Torres, Managing Director-Travle for google and Marina MacDonald, Chief Marketing Officer, Red Roof Inn, presenters at the 61st Annual HSMAI Adrian Awards © 2018 Karen Rubin/goingplacesfarandnear.com

The judges speak of authenticity, engagement, blurring of lines among media, emotionality, innovation and creativity, visual beauty, quality of content, storytelling, and most significantly measureable results in distinguishing the winners.

The stakes are huge: these advertising, marketing and public relations campaigns are a key part of the travel and tourism industry that generates $2.3 trillion in economic output (2.7% of the nation’s GDP) from domestic and international visitors. Travel expenditures support 15.3 million American jobs (8 million directly); account for $221.7 billion in wages, and generate $141.5 billion in tax revenues to federal, state and local governments, levels that increased significantly over the past decade, and have been a significant factor lifting  the nation out of the Great Recession to “full” employment. International visitors to the United States in 2016 generated $212.3 billion, 9.5% of exports, but were forecast to fall by  0.6% in 2017, largely due to the political climate, travel ban, and concern over gun violence (which has accounted for several countries posting travel warnings). These are the kind of issues that the travel marketers address.

Travel and tourism is vital globally: Travel & Tourism generated $7.6 trillion (10.2% of global GDP) and 292 million jobs in 2016, equivalent to 1 in 10 jobs in the global economy. The sector accounted for 6.6% of total global exports and almost 30% of total global service exports. Travel and tourism doesn’t just improve lives, but is critical to livelihoods.

The United Nations has designated 2017 the International Year of Sustainable Tourism for Development. “As one of the world’s largest economic sectors, Travel & Tourism creates jobs, drives exports, and generates prosperity across the world. The International Year provides an enormous opportunity to further showcase the tremendous economic, social, cultural, environmental, and heritage value that the sector can bring.”

The winner of the eighth annual Leader in Sustainable Tourism Award, presented by HSMAI and National Geographic Traveler, was Terranea Resort.

Terranea Resort won the 8th annual Leader in Sustainable Tourism Award presented by HSMAI and National Geographic Traveler © 2018 Karen Rubin/goingplacesfarandnear.com

Here are the award winners:

Best of Show Awards, the pinnacle of the evening, were presented to Platinum Award winners from three divisions—advertising, digital marketing, and public relations—as follows:

(Tie) Advertising “Best of Show” – Newfoundland and Labrador Tourism and its agency, Target: “Off the Beaten Path” Geo-Targeted Campaign

(Tie) Advertising “Best of Show” – Marriott International and its agency, GREY New York: “You Are Here” Campaign

Marriott International and its agency, GREY New York wins Best of Show in Advertising for “You Are Here” Campaign © 2018 Karen Rubin/ goingplacesfarandnear.com

Digital Marketing “Best of Show” – Amelia Island and its agency, Paradise Advertising and Marketing: “Destination Dysfunction” Video

Amelia Island and its agency, Paradise Advertising and Marketing won Digital Marketing Best of Show for “Destination Dysfunction” Video © 2018 Karen Rubin/goingplacesfarandnear.com

Public Relations “Best of Show” – Mexico City Tourism Board and its agency, Weber Shandwick: “From Humble to Haute: Changing Perceptions of Mexico City”

Mexico City Tourism Board and its agency, Weber Shandwick wins Best of Show for Public Relations for “From Humble to Haute: Changing Perceptions of Mexico City” © 2018 Karen Rubin/ goingplacesfarandnear.com

Platinum Award winners in the advertising, digital marketing, public relations, and integrated marketing divisions are:

Advertising Platinum Winners:

Company; Agency

Space Florida; Paradise Advertising and Marketing

VisitBritain; Expedia Media Solutions

Maine Office of Tourism; BVK

                                                                                                                          NewFoundland and Labrador Tourism; TargetMarriott International; GREY New York


Digital Marketing Platinum Winners:

Company; Agency

Four Seasons Hotel New York Downtown; Connelly Partners

Best Western Hotels & Resorts; Ideas Collide

Newfoundland and Labrador Tourism; Target

Amelia Island; Paradise Advertising and Marketing

Orlando Magic; Net Conversion

Aruba Tourism Authority; Concept Farm


Public Relations Platinum Winners

Company; Agency

Greater Fort Lauderdale Convention and Visitors Bureau; Finn Partners

Singita; Imagine Communications

Singita and agency Imagine Communications, a Platinum winner for Public Relations © 2018 Karen Rubin/goingplacesfarandnear.com

Hilton

Hilton, a Platinum winner for Public Relations © 2018 Karen Rubin/ goingplacesfarandnear.com

Marriott Hotels; Catalyst PR

Fairmont Hotels & Resorts

Finger Lakes Tourism Promotion Agency; Quinn

Finger Lakes Tourism Promotion Agency and its agency Quinn, won Platinum for Public Relations © 2018 Karen Rubin/ goingplacesfarandnear.com

Xanterra Parks & Resorts/Grand Canyon National Park Lodges; Percepture

Mexico City Tourism Board; Weber Shandwick

Mexico City Tourism Board and its agency Weber Shandwick won Platinum and Best of Show for Public Relations © 2018 Karen Rubin/ goingplacesfarandnear.com

Visit Salt Lake


Integrated Marketing Platinum Winner

Company; Agency

Hilton Hotels + Resorts

Gold Award winners’ submissions were showcased on digital displays at the Adrian Awards Dinner Reception and featured during the Gala stage presentations. “Right in line with this year’s theme, ‘be a travel marketing superhero,’ the Adrian Award-winning campaigns demonstrated boldness, resolve, and charisma,” said Fran Brasseux, HSMAI Executive Vice President.

Selected by a panel of senior industry executives, The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization for 2017 were honored by HSMAI in a reception co-hosted by Questex Hospitality + Travel and also recognized on stage during the Gala.

The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization for 2017 © 2018 Karen Rubin/ goingplacesfarandnear.com

Additionally, the distinguished careers of two industry leaders were celebrated with HSMAI Lifetime Achievement awards. Edwin “Ed” Fuller, president, Laguna Strategic Advisors, was honored with the 2017 Albert E. Koehl Award and Terence “Terry” Gallagher, president, Lou Hammond Group, New York, was honored with the 2017 Winthrop W. Grice Award for Public Relations.

 

“I’d like to thank HSMAI for giving me an honor that I wouldn’t have imagined possible more than 30 years ago when I began my own professional career,” said Gallagher, at the awards ceremony. “I’ve been blessed to be in what I feel is the greatest industry and it’s because of some wonderful people who taught me so much along the way.”

Terence “Terry” Gallagher, president, Lou Hammond Group, New York, was presented with the 2017 Winthrop W. Grice Award for Public Relations Lifetime Achievement by last year’s honoree, Melanie Brandman, founder & CEO of The Brandman Agency © 2018 Karen Rubin/ goingplacesfarandnear.com

After expressing gratitude for his award, Koehl Award recipient Ed Fuller shared some advice to his industry colleagues in attendance, “Remember to work on developing your people and investing in the people you are growing.”

Edwin “Ed” Fuller, president, Laguna Strategic Advisors, was honored with the 2017 Albert E. Koehl Award for Lifetime Achievement by last year’s honoree, Randy Smith, chairman and co-founder of STR © 2018 Karen Rubin/ goingplacesfarandnear.com

The Pioneer in Visual Storytelling Award, presented by HSMAI and Libris by PhotoShelter, went to Aruba Tourism Authority and its agency, Concept Farm.

The Pioneer in Visual Storytelling Award, presented by HSMAI and Libris by PhotoShelter, went to Aruba Tourism Authority and its agency, Concept Farm © 2018 Karen Rubin/goingplacesfarandnear.com

Selected as one of the Top 100 Events in New York by BizBash, this year’s superhero-themed Adrian Awards incorporated eye-catching, comic book-inspired imagery and numerous other superhero references, which set an upbeat, playful tone for the evening.

For more information about the Adrian Awards visit www.adrianawards.com.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region.

Connect with HSMAI at www.hsmai.org,www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

 

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© 2018 Travel Features Syndicate, a division of Workstyles, Inc. All rights reserved. Visit goingplacesfarandnear.com,  www.huffingtonpost.com/author/karen-rubin , and travelwritersmagazine.com/TravelFeaturesSyndicate/. Blogging at goingplacesnearandfar.wordpress.com and moralcompasstravel.info. Send comments or questions to FamTravLtr@aol.com. Tweet @TravelFeatures. ‘Like’ us at facebook.com/NewsPhotoFeatures