Category Archives: Health and Wellness travel

Wellness Travel: The Czech Republic’s Spa Triangle

The pools of Saunia Thermal Resort afford lovely views of Karlovy Vary in the Czech Republic’s Spa Triangle ©Geri Bain

By Geri Bain for Travel Features Syndicate, goingplacesfarandnear.com

“You are going to love Karlovy Vary,” my doctor friend Natalya says when I tell her I’m going to extend my stay in Prague with a few days there. She worked in Poland for a time and said that Karlovy Vary (aka Carlsbad) is very popular with Europeans who buy special cups to “take the cure“, drinking from the natural hot springs. “The town is so beautiful. Just don’t overdo drinking from the fountains; think of them as medicine.”

I have wanted to visit Karlovy Vary ever since seeing images of Belle Epoque women in long dresses and men with dapper hats strolling along elegant streets, stopping to fill dainty porcelain cups at sculpted fountains spouting hot mineral water. As I research my trip, I realize Karlovy Vary is part of a “Spa Triangle,” a triad of neighboring Czech towns that includes Mariánské Lázně and Františkovy Lázně. 

All three were purposefully designed to leverage the hot springs with eye-candy architecture, fountains and parks and provide restful settings for healing therapies. Today’s cures are based on a doctor-prescribed regime built around drinking, inhaling, and being immersed in the waters and muds. In fact, many European health insurance companies cover weeks-long stays to treat a variety of metabolic, gastrointestinal and musculoskeletal ills.

The Hotel Imperial Karlovy Vary opened its doors in 1912.  ©Geri Bain

Karlovy Vary, the largest of the towns and the only one whose springs are hot, is only about an hour and a half from Prague by car. Many people come on day trips, but I am headed there for two nights and then will spend a night in Mariánské Lázně. As we reach the peak of the mountain, my driver points to a castle-like building on a hill and says, “The Hotel Imperial.” 

Driving in through manicured gardens and pulling up to the grand entrance, I wonder if I should have worn something fancier, but looking at fellow guests around the lobby as I enter, I don’t feel out of place in my chinos. When I present my passport to check in, the receptionist quickly fetches her colleague who speaks fluent English. I find that while Czech, German and Russian are the main languages spoken in the region, there is always someone who speaks English. 

Rooms at the Hotel Imperial are spacious, with commanding views of the forest or town. ©Geri Bain

My room, the Hotel Imperial’s basic category, is spacious—a couple spending a few weeks here would not feel cramped, and the view of the forested hills is spectacular. The bathroom has a heated towel rack and bidet and is spotlessly clean although it feels a bit dated to my American eye.

Like most guests, I have a meal plan and eat in the main dining room. I admire the crystal chandeliers, high ceilings and architectural detailing and enjoy the social interactions around the buffet, which has a nice selection of meat, fish and vegetarian foods. Everything is self-serve except added-charge drinks and coffee (free from cappuccino/espresso machines that operate only during breakfast).

Hotel Imperial meals are served buffet style. ©Geri Bain

After lunch, I speak with staff physician Dr. Zuzana Weddelova. She talks about the ailments they treat and says that increasingly people are coming to be proactive about wellness and not just for problems. Either way, she advises a minimum stay of three nights. “While at least three weeks is optimal for treatments, even three days can be the impetus for changes in habits.”

Stays often start with a doctor consult that uses blood work, MRIs and other diagnostic tools (bring any test results you have from home) to create a plan that might include prescriptions for specific mineral waters and dosages and a wide array of other treatments. For longer stays, tests are repeated at the end to measure results.

I sign up for a 20-minute mud wrap (about $40 US). I’m directed to a long corridor of numbered doors. A woman peers out from one of the rooms and I hand her my prescription. She points to a chair where I leave my clothes and then enter an adjoining room where she slaps hot mud from a large bucket on a white sheet and indicates that I should get on the table and lie on my back on the mud. I’m nervous because sign language is our only way of communicating and this feels very clinical—not the indulgent “spa” experience I’m used to—but as the heat from the mud seeps in, I feel a deep relaxation spreading through my whole body and think “I could get used to this.”

The author, Geri Bain, filling her cup at one of the fountains.

After dinner, I take a funicular (free to guests) down the steep hill into town. I’m amused by the creative spa cups in the shape of cats and elephants but buy a classic blue and white one and walk along the colonnades, stopping at the free-flowing fountains to sample the waters. The standard advice is to drink a small cup’s worth (200 ml), sipping slowly about 30 minutes before each meal. I checked in with my doctor before coming because the waters can be harmful to certain conditions. I also read that you shouldn’t mix the waters, but I am curious so I take a few sips from various fountains. The biggest difference I discern is the temperature.

The Mill Colonnade in Karlovy Vary has five mineral spring fountains.  ©Geri Bain

Shops are closed but I window-shop the art galleries, clothing boutiques and jewelry stores, admiring some of the distinctive blood-red Czech garnet pieces. I also find local products like “spa wafers” made with the mineral waters, Manufactura cosmetics made with thermal spring salts, Moser crystal and glass, and Becherovka, a distinctive, beloved local herbal digestif. People are riding in horse-drawn carriages along the town’s main street. It is all as I imagined it except for the absence of finely turned-out women of the Belle Epoque — people tend to dress far more casually these days.  

Horse-drawn carriages clip-clop along the cobblestone streets. ©Geri Bain

I return to the hotel in time to unwind in the pool, whirlpool and sauna, where I chat with fellow guests. Most are from Germany and Czechia, but I also meet couples from Belgium, Slovenia, Holland and India. Most say the Czech spas offer great value. (At press time, the Hotel Imperial website had a one-week package with pre- and post-doctor consults, half board and up to 18 treatments per person priced from about $2,100 US per couple.) Most are here for two or three days; a few come annually for week-long stays to treat specific ailments. The only American I meet over the next three days is a New Jersey businessman who spends four weeks every year here to tame his GERD.

The next morning, I meet Iva, my private guide for the next two days. We walk into town to the Mill Colonnade. It’s one of five arcades that were built over the main fountains to protect visitors from inclement weather as they sip and stroll. Each has its own architectural style. Most of the current structures were built in the late 1800s.

The exception, Iva points out, is the Functionalist-style glass and concrete Hot Spring Colonnade, completed in 1975, which includes a separate pavilion where I linger to breathe in the steamy salty breath of the centerpiece, a geyser-like fountain that shoots up almost 40 feet at times.

Karlovy Vary translates to “Charles’ hot springs”, referring to King and Holy Roman Emperor Charles IV, who, according to legend, came upon hot springs on a hunting trip here in the 14th century. When the hot spring waters healed a wound on his leg, he chartered the town to serve visitors coming to bathe in the springs.

His original Gothic castle burnt down in 1604, leaving only the present Castle Tower. We head there next. Updated in the 18th century, it now houses a small café and a UNESCO exhibit, “The Great Spa Towns of Europe.”  Displays of the 11 UNESCO Spa Towns include the three in Czech Republic and other famous ones including Baden Baden, Germany and Bath, England. The focus is on the Golden Age of Spas, the 18th and 19th century, when medical use of these hot spring areas became more sophisticated and elegant hotels, facilities and entertainment venues were developed, making the spa towns social centers for the elites of the day.

The Grandhotel Pupp is the place to see and be seen. ©Geri Bain

Modern royalty including A-list Hollywood stars still come, especially during the annual International Film Festival in July and the start of “The Season” in May, when warm weather is welcomed with parades and special events. 

The place to see and be seen is the glamorous Grandhotel Pupp. The hotel itself starred in scenes in the James Bond movie Casino Royale and Queen Latifah’s Last Holiday. The hotel has hosted Bach, Beethoven, Napoleon, and more recently Renee Zellweger, Morgan Freeman and many other notables and Iva pointsout the bronze bricks in the front patio where their names are engraved.

The hotel’s history dates back to 1701, reflecting key events of the nation. It served as a hospital during World War II. During the communist era, it was nationalized and renamed Grandhotel Moskva and provided care to workers, peasants and generals alike. After the nonviolent 1989 Velvet Revolution that began the transition to democracy, the hotel once again became the Grandhotel Pupp and was renovated to pamper modern day spa-goers.

From here, we forego the funicular and hike up to Restaurant Diana for lunch. It’s a steep, winding trail but the panoramic views are worth the climb, and in less than 30 minutes we arrive. The restaurant is justly acclaimed for its forest setting and traditional Czech cuisine. I order a delicious venison with wild Czech forest mushrooms and am amazed that it costs only about $20.

The Imperial Spa now is a venue for concerts and shows. ©Geri Bain

Our next stop is the Imperial Spa, built for Emperor Franz Josef I and now a national cultural monument and entertainment venue which offers public tours (in English and other languages). I am amazed at the splendor of the 1895 VIP spa suite and enjoy an engaging exhibit in a section of former commoner spa rooms that includes holograms of famous visitors comprising a mini-Who’s Who of the 19th and early 20th centuries.

After dinner, I head to the Saunia Thermal Resort that offers facilities open to the public at hourly and day rates. Perched high on a hill, its huge outdoor heated swimming pool, spring-fed therapeutic pools and sunning chaise lounges and various saunas and steam baths afford spectacular vistas of the town.

The next morning, Iva and I drive to Marianské Lázně. En route we stop at Loket Castle, a rebuilt 13th century castle that houses a history museum with exhibits of court treasures, early weapons, traditional dress, and in the dungeons, startling life-size vignettes of early forms of torture. The town itself is a jewel with cobblestone streets lined by pastel-painted buildings, small shops and inviting eateries.

While smaller and newer than Karlovy Vary, Marianské Lazne (founded in 1818) has the same Belle Epoque feel. It has also attracted its share of famous fans including Frédéric Chopin, Franz Kafka, Sigmund Freud, and Mark Twain. It held a special place in the heart of Johann Wolfgang von Goethe, and the town museum, sadly closed during my visit, has an exhibit devoted to him.

The Falkensteiner Spa Resort treatments combine eastern and western practices.   ©Geri Bain

My home base in Marianské Lázně is the Falkensteiner Spa Resort. Its extensive modern in-house spa has pretty indoor and outdoor pools and lounge areas and a suite of saunas and relaxation rooms that feel more like the indulgent spas I’m used to. Spa manager Daniel Falkus explains that their program combines eastern and western practices, so in addition to treatments with spring water, they have certified guides who lead forest bathing sessions and they offer CO2 soaks, wraps and injections to improve blood circulation and reduce inflammation.

I’m limping from a pulled muscle and in quite a bit of pain and he suggests a CO2 shot might help by bringing more oxygen to the area to stimulate healing. I’m skeptical but decide to give it a try. I follow the shot with a CO2 bath. The CO2 bubbles make me feel as though I’m soaking in champagne.  I feel surprisingly energized and my leg feels a bit better so Iva and I meet up for a tour of the town.

The hotel is just steps from the main street. The historic town center, divided by a greenway, seems to flow around its large parks. She says that inhaling the air is considered therapeutic. She points out a path through a forest and nature preserve punctuated by mineral springs, including a gently mineralized water source that locals use for drinking water. I decide I will try to follow that walk in the morning.

The Singing Fountain’s dancing waters delight locals and visitors alike.  ©Geri Bain

We rush to get to the Singing Fountain in time for its “performance.” Here, every two hours, the waters dance to piped in music. A daily schedule of the musical pieces is posted near the fountain. I thought that sounded hokey, but it is so lovely that I go back again that evening.

Like the spa, dinner at the hotel feels indulgent, with impeccable service. I am assigned to a table and served by a waiter who speaks perfect English. He suggests a wonderful Czech wine and brings me several special samplings he thinks I’d enjoy tasting in addition to the three-course menu.

I am to leave for the airport at 9:30 am, so I get up with the sun to follow the walk Iva suggested. It is serene and I return relaxed, in time for a leisurely breakfast, where my English-speaking waiter spots me and again suggests some Czech treats, including a traditional braided poppy seed roll. Two Czech women I’d met in the sauna last night make a point of wishing me a good trip, and I realize how easy it has been to be here on my own.

Back home, the beauty and peaceful ambience of Mariánské Lázně and Karlovy Vary still fills me with a sense of well-being and I can see why people go back year after year. There’s plenty more I’d like to see and do. I’d especially like to experience Františkovy Lázně, which specializes in the use of local peat for in its treatments, but more than anything, these spa towns are a place to simply be—and next time, I’ll stay long enough to truly “take the cure”.

For more travel planning information, see visitczechia.com and  www.visitvaryregion.com.

The basics:

The Czech Republic is part of the European Union, but the Czech Crown (CZK) is the official currency. Credit cards are widely accepted but change some currency to get into restrooms, tip and make purchases from smaller merchants.

No visa is needed although if your trip is in the last quarter of 2026, a new European Travel Information and Authorization System (ETIAS) is expected to take effect.

Be sure to check with your doctor if you plan to drink the waters. They can be harmful to some conditions, including pregnancy.

While many people speak some English, a translation tool can be useful.

At press time, on Expedia the Spa Hotel Imperial was priced from $190; the Grandhotel Pupp was priced from $179 per night; and Falkensteiner Spa Resort Marianské Lazne, from $281. Note that packages that include spa treatments can be a good value.

United and Delta offer nonstop flights to Prague from some U.S. gateways. If you must take a connecting flight, check the connecting times carefully. Some connections are very smooth, but on my way via Lisbon, I had to change terminals, which meant going  through security twice and the three-hour connecting time was barely enough. 

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Travel Industry Responds to Demand for Wellness Tourism

Discovery Bicycle Tours offers the opportunity to become immersed in the enchanting destination of Siam Reap by bike, Cambodia. Wellness tourism is a win-win-win for travelers and destinations © Karen Rubin/goingplacesfarandnear.com

By Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com

Travel has so many benefits – on a macro level, travel is the greatest invention humanity has devised for promoting peace, prosperity, progress and understanding by bringing different people together. On a micro level, travel is a life-enhancing, oftentimes life-changing experience that promotes personal health and well-being. Indeed, wellness travel is a significant and growing segment of the wellness industry writ large, and the travel industry in particular. And the travel industry is responding to demand.

“The global wellness tourism market represents a small but rapidly increasing share of tourism trips. Compared to other leisure travelers, wellness tourists tend to spend significantly more, while exploring diverse destinations, activities and services. Governments, wellness businesses and local organizations can implement thoughtful wellness tourism strategies to benefit both the destinations and their surrounding communities,” Global Wellness Institute research fellow Tonia Callender writes. “Now is an especially opportune time, as wellness tourists are increasingly interested in nature, curative waters, outdoor exercise, local healthy cuisines, and indigenous healing arts. Protecting all of these assets strengthens a destination’s appeal for wellness tourism.”  

In 2023, wellness trips accounted for 7.8% of all tourism trips but 17.9% of all tourism expenditures. Because wellness travelers spend more and favor experiences that are authentic and unique, there is less pressure for destinations to engage in a “race to the bottom” strategy that competes on price and quantity – in other words, an antidote to overtourism and mass tourism.

Wellness tourism has the potential to spread tourism to less traveled destinations; bring economic benefits and innovations to rural areas; and increase the incentives to protect local culture, biodiversity, and the environment. The values and interests inherent in wellness tourism are well aligned with those of sustainable and responsible tourism. A region’s key assets for developing and promoting wellness tourism extend beyond its hospitality and wellness businesses, and include the wellbeing of its people, the integrity of its culture, and the quality of its natural environment. As shown by the examples of Costa Rica, New Zealand, and Bhutan, sustainable tourism policies and strategies can help protect key assets and foundations while creating a successful and competitive wellness tourism destination.  

The Global Wellness Summit’s (GWS’s) The Future of Wellness: 2025 Trends cited important developments impacting the travel industry and wellness travelers.

Trend: Slow Travel

One of the leading trends identified that I am obsessed with is slow travel. I have just returned from a perfect example that hits on all cylinders: BoatBikeTours’ sailing and biking trip to Netherlands’ islands, which offers an ideal pace for personal reflection, for visual interest, for a boost of endorphins, the opportunity to stop and take a photo or engage with someone you meet, even to ask directions, to go through villages and towns and ride back roads where you can appreciate how people live that you would never see otherwise – in other words, engagement. Slow travel provides all the wellness benefits of the travel experience.

Cycling back to the Leafde fan Fryslân sailing ship, our home for Boat Bike Tours Islandhopping Wadden Sea cycling trip.  Travel companies are satisfying the growing demand for “slow travel.” © Karen Rubin/goingplacesfarandnear.com

At the Global Wellness Summit, this trend was dubbed “Wellness on the Line” and focused on how cruise and rail travel fit into the desire for “slow travel” (but I would add biking, hiking, walking and pilgrimage tours offer much the same benefits).

Train travel fits the ideal of slow travel – both in pacing that promotes mindfulness, even the rhythm of wheels rolling on the track and the gentle rocking as you watch the landscape roll by, and being eco-friendly.

Belmond, the luxury travel company that is part of LVMH Moët Hennessy Louis Vuitton SE and owns or manages 45 luxury hotels and spas, restaurant, train and river cruise properties, operates some of the most famous trains in the world including the Venice-Simplon Orient Express, the Royal Scotsman.  Its new Britannic Explorer, UK’s first luxury sleeper train, has a first-of-its-kind wellness suite onboard, where as you travel to Wales, the Lake District, Cornwall, you can enjoy treatments based on circadian rhythms, with different treatments depending upon the time of day.

Nicola Herbert, Belmond’s global director of wellness strategies (its tagline is “Discover a new pace of travel”), described the company’s  global strategy for Belmond hotels, trains, cruises, safari camps, focus on wellbeing and why trains and wellness are such a good mix: “Guests on a Belmond train feel like they are stepping into a cocoon, a bubble, moving away from reality. There is a natural tendency to disconnect. The common theme: it’s not about the destination, it’s about the journey; embrace the journey.”

Trains and boats have a naturally slow pace, their movement, and even sound, lull the body as you also see incredible natural landscapes floating by.

“We provide amazingly curated aesthetic space where guests use their creativity to achieve wellness – guests find a sketch book gifted in the cabin, communing across a chess board. Passengers have permission to reconnect with relaxation.  Traveling with companion or fellow passengers, discovering destination – bonding experience – create friendships for life on these journeys.”

You can find a plethora of wellness experiences at Belmond properties at a dedicated site, https://www.belmond.com/experiences/wellbeing

(A company specializing in rail journeys is Railbookers.com, 888-829-3040.)

Exercising while cruising from Prague to Berlin on CroisiEurope’s riverboat, Elbe Princesse. CroisiEurope is introducing a new riverboat in the Amazon in 2027, the MV Brasilian Dream,offering an eco-tourism experience © Karen Rubin/goingplacesfarandnear.com

Wellness is transforming cruising. We saw it in the 1980s, when cruiselines introduced luxurious spas and healthy dining on board, but what they are doing now is “integrated wellness” with onboard programming –a nutritionist lecture on “nutrigenomics,” a three-day cellular detox, fitness classes that focus on mobility, balance, posture; yoga meditation; and activities like stargazing at night, classes to learn computer skills, art, or learning the tango – as well as onshore activities and excursions.

Viking Cruises is one line that has embraced this in a big way. “There are so many facets from the architecture of ship reflecting its Nordic heritage, an onboard snow grotto with snowballs scented with lavender, to excursions to thermal lagoons and nature walks;

Shore excursions also provide opportunities for these enhanced experiences, like a workshop on Aloe Vera in Cape Verde; a guided medicinal plant walk through the jungle in Mexico, said Suzie Ellis, GWI’s CEO.

Blue World Voyages, launching in 2026, is promising to be the epitome of active lifestyle cruising. A ship designed in yacht style it is dedicated to sport and wellness. It strives to be the ‘healthiest ship at sea,” with an- entire deck designed around sports and fitness, the world’s largest functional training facility at sea, a state of the art golf school, and the largest luxury spa per passenger at sea.

European Waterways’ barge hotel, Panache, plies the canals of France, the ultimate in “slow travel” with the opportunity to bike along the paths alongside © Karen Rubin/goingplacesfarandnear.com

While ocean cruising has embraced wellness onboard and with on-shore experiences, my favorite kind of cruising are the river and canal cruises on canalboats and barges which are quite literally “slow-travel” – so slow, that you can bike alongside at twice the speed, and float into ports you can just stride off the boat to explore. Among these are: AmaWaterways, Amadeus River Cruises, CroisiEurope, Emerald Cruises, European Waterways, Viking River Cruises, Uniworld Boutique River Cruises. You can even rent your own live-aboard self-skippered boat through LeBoat in Europe and Erie Canal Adventures on the Erie Canal in New York State. Also, historic sailing vessels, like the tallships of the Maine Windjammer fleet, are idyllic for an analog travel retreat (www.mainewindjammerfleet.com). Expeditionary cruises to the Galapagos, Arctic and Antarctic, like those offered by Lindblad Expeditions, Aurora Expeditions, Hurtigruten, Ponant, Poseidon Expeditions and Quark Expeditions are a category of “wellness” all their own, adding doses of adventure and exhilaration.

The growing desire for “slow travel” is seen in the surging popularity, accessibility and availability of bike tours –whether guided or self-guided, inn-to-inn or by boat. Bike tours evoke physical, emotional, spiritual and social benefits, as well as a direct connection to engage directly with local people and the environment. And the wide availability of e-bikes now extend a cyclists’ longevity in the saddle and take away anxiety over being able to handle the hills or the miles. Among the operators offering guided and self-guided itineraries on rail trails around the country and the world (where you are most likely to achieve that level of serenity and inner dialogue because you are not worrying about car traffic): Discovery Bicycle ToursWilderness VoyageursBackroadsVBT Bicycling Vacations and Boat Bike Tours.

Trend: Analog Wellness

At the heart of many of the wellness trends is a rejection of the digital, overly techno, virtual world in favor of a return to the simplicity and authenticity of the analog, spawning a trend to “analog  travel”– old-school, old-fashioned, basic creative pursuits and opportunities for in-person social interaction and communication.

“The online and social media world has gone too far,” said GWI’s Beth McGroarty.  People are resenting the manipulation, the intrusive marketing, the evil algorithms, the lies. People are sick of ‘brain robbing,’ polarization, and the time-suck from life spent in front of screens. People are getting aggressive about logging off in life and in travel.  More travelers are seeking out destinations and experiences where the phone is locked up or properties that do not have wifi (think “White Lotus”). More hotels and resorts and destinations are channeling this zeitgeist, introducing retro, pre industrial programming, tactile experiences like embroidery, clay modeling– analog experiences that restore what the digital world stolen.”

Bird watching in the Thung Nham Ecotourism Zone in Ninh Binh, Vietnam. People are craving analog experiences to restore what the digital world has stolen. © Karen Rubin/goingplacesfarandnear.com

Analog experiences are as varied as blacksmithing and birdwatching, or the use of “retro tech” like old-school film cameras, dumb phones (that can only be used for emergencies), typewriters, paper maps and old-fashioned alarm clocks. The common denominator is going “unplugged.”  

Vinyl listening is now the rage, she said  (and as if to prove the point, Newsday reported, “Vinyl bars in NYC to explore ”  https://www.newsday.com/travel/vinyl-bars-nyc-g4cu5v7v)

There are deep listening sauna sessions, where you settle in for a group audio meditation – take complete vinyl album from classic artist; and “social reading”; wellness resorts and retreats are offering art as wellness therapy, arts and crafts, painting, ceramics, writing, knitting workshops. embroidery, clay modeling.

“It’s not just going retro, but back to pre-Industrial pursuits.”

At the Viceroy at Ombria Algarve in Portugal, for example, guests can sign up to be a “Shepherd for a Day” learning traditional sheep herding practices from a local shepherd and drive the flock home; also “Hive to Honey” and “Traditional Pottery Workshop”with a local artisan (Viceroy at Ombria Algarve, www.viceroyhotelsandresorts.com)

‎On a restored 17th century farm resort, you can do blacksmithing, milk cows, leatherworking, carpentry, wheat milling.

Tourism boards are jumping in. Japan’s tourism board has created a road map for travelers to find traditions like paper crafting, copper and gold smithing.

Nightlife is also going analog, with super social clubs, spaces where people craft, read, listen to music, play games; reading parties where an hour of reading is set to live music in beautiful settings.

People are also giving up booze and seeking a nightlife beyond eating and drinking: a rise in night experiences and wellness experiences like stargazing and night kayaking (also a reaction to global warming which is making daytime activities oppressively, even dangerously hot).

“The analog travel trend will only rise. With humanoid robots, AI agents replacing human agents, and more unreality than reality, analog travel will be a counter trend.”

Trend: Sauna Reimagined  

Saunas have been around for thousands of years, but saunas are enjoying an incredible renaissance and renewal, a trend which GWI calls “Sauna Reimagined.”

“From new urban saunas in New York and Chicago, to rustic waterfront saunas in Oslo or Brighton, to saunas with immersive art installations in Tokyo, today’s saunas represent a reinvention of an age-old tradition—and an increasingly younger, hipper crowd is taking notice, the GWI reports. “These younger consumers, craving real-life connections beyond bars and clubs, are flocking to social saunas, which can feature DJs, drag queens or full-blown concerts. Where saunas were once a sad, dark, lonely box in a basement, today they’re lively, social, cultural and entertainment hubs, often with fantastic views and in incredible locations, and people just can’t get enough.”

Saunas are increasingly paired with other forms of entertainment (“sauna-tainment”, which resonates with a younger demographic. In London, sauna festivals and pop-ups combine music, dance workshops, bands and DJs with sauna rituals, cold plunges and hot tubs, even comedy, while in Norway, Deep Listening sessions at Farris Bad bring people together to hear a favorite classic album while in the sauna.

“People used to think of sauna as sad, dark, lonely box in a basement that smelled like sweat. Today, they are lively social hubs with fantastic views in incredible locations.”

Trend: Mideast Becomes Wellness Mecca

Another Wellness travel trend is unfolding in the Middle East, huge resorts and retreats are being designed for wellness based on ancient traditions (being alcohol free is appealing to the growing interest in being “sober curious) but embracing cutting edge technology including AI (going the opposite way of “analog travel.”)

The most ambitious project is Amaala, a $1 trillion tourism megaproject under construction in Saudi Arabia, developed by Public Investment Fund-owned Red Sea Global, under the patronage of Prince Mohammed bin Salman. It is part of the Saudi Vision 2030 program (diversifying its image and economy from oil). Spanning 4,200 square kilometers, it consists of three main developments: The Coastal Development, Amaala Island, and Triple Bay. The scale of development is humongous: they are looking at 600 projects, 140,000-plus rooms with the first eight destinations, seven resorts and yacht club opening this year (https://www.visitredsea.com/en/destinations/amaala).

The MidEast is trail-blazing new trends in wellness tourism © Karen Rubin/goingplacesfarandnear.com

This year, a new luxury resort in Dubai will not only offer beautiful rooms and great hospitality, but guests also get comprehensive health diagnostic, treatments, high-tech genetic testing and have access to doctors on site.

Rather than follow Western wellness practices, these new resorts are setting new trends combining culturally-rooted wellness with cutting edge technology, says Thomas Morris, Senior Partner, Middle East, Finn Partners (United Arab Emirates) – not just luxury resorts, but high-tech clinics, not just massive sporting events, but cutting edge training for pro and amateur athletes. “The Middle East is no longer just a stopover, but is driving trends.”

The Future of Wellness 2025 Trends report is available from the Global Wellness Institute, https://globalwellnessinstitute.org/.

Road Scholar: Adventure is Key Factor in Happiness and Health for Older Adults

Non-Profit Leader in Educational Travel Establishes June 8th as Annual National Observance, ‘Age Adventurously Day,’ in Celebration of 50th Anniversary

Adventuring in Vietnam. A study by the non-profit Road Scholar finds that adventure is a key contributor to the happiness and health of aging adults. The leader in educational travel has declared June 8th “Age Adventurously Day, to motivate older adults to break free of their routines and seek out new experiences, and is offering prizes for participating More information at roadscholar.org.. © Karen Rubin/goingplacesfarandnear.com. 

Road Scholar, the not-for-profit world leader in educational travel for older adults, released a new report indicating that adventure is a key contributor to the happiness and health of aging adults. Based on a survey of 300 adults aged 50 to 98, Road Scholar’s findings reveal that 94% of older adults who embrace adventurous activities – whether through travel, lifelong learning or stepping outside their comfort zones – report higher levels of wellbeing.

In addition to the report, the organization has announced a new national observance on its 50th anniversary June 8th, “Age Adventurously Day,” kicking off with a contest offering one lucky winner a travel voucher, among other prizes.

Road Scholar’s Age Adventurously Report offers compelling insights into the connection between aging, adventure and wellbeing. Compared to previous generations, today’s older adults are more adventurous than ever before.

Celebrating a birthday atop Machu Picchu, the climate of a four-day Inca Trail hiking and camping trek. I can certify the Road Scholar finding that adventuring promotes happiness © Eric Leiberman/goingplacesfarandnear.com

Here’s a look at a few standout findings:

Educational Experiences Spark Interest in Distant Destinations and Frequent Travel: Older adults who engage in educational travel are more likely to explore distant destinations and travel more often compared to their peers. Thirty-two percent of participants surveyed reported that the majority of their travel is international. Road Scholar participants also tend to travel more frequently with 45% of those polled taking 4-8 trips annually, compared to 26% of those not involved with the organization. 

Adventure Adds to Health and Happiness: Nearly 100% of older adults surveyed agreed that being adventurous contributes to their health, happiness and wellbeing. In fact, Road Scholar participants above the age of 50 who actively embrace new experiences indicated feeling just as happy as they were in their 20s, 30s or 40s – scoring an average of 3.2 on a 5-point scale ranking happiness from “not happier” to “extremely happier.”

Adventurousness Across Generations: When asked if their generation was more adventurous in older adulthood than their parents’ generation, 75% of Gen Xers agreed and 89% of Boomers and Silent Gen concurred – showing that older adults have evolved to be more adventurous. 

Celebrate Age Adventurously Day

Road Scholar has declared June 8th as Age Adventurously Day. This now-approved annual observance, certified by the National Day Archives, aims to motivate older adults to break free of their routines, seek out fresh opportunities, and redefine what it means to age. 

On June 8th each calendar year, Age Adventurously Day will serve as a reminder to individuals that aging does not mean the end of adventure, but rather a new beginning full of opportunities. The day invites everyone within the Road Scholar community and beyond to embrace the spirit of adventure, stepping beyond the ordinary, trying something they’ve always wanted to do, and making aging an adventure.

To kick off the inaugural Age Adventurously Day, Road Scholar is hosting a special contest. Participants are invited to share their plans for the day or submit stories and photos of their adventures at www.ageadventurously.org. One winner will receive a $1,500 travel voucher for a Road Scholar program, along with other prizes. Entries will be accepted through June 13, with the winner selected at random.

For more information, visit roadscholar.org.

See also:

HEALTH & WELLNESS OFFERINGS EXPAND IN RESPONSE TO EXPLODING DEMAND BY TRAVELERS

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